Don Julio Young Collectors Salon

Don Julio Young Collectors Salon


Fabiola Menchelli for Don Julio
Opening Friday November 10, 7 PM. 
Viena #10, Colonia Juárez, Mexico City.

Don Julio Young Collectors Salon


Fabiola Menchelli for Don Julio
Opening Friday November 10, 7 PM. 
Viena #10, Colonia Juárez, Mexico City.

Opening Friday November 10, 2017, 7:00 PM. 
Viena #10, Colonia Juárez, Mexico City.

Please join us for the opening of Gallery Weekend’s Young Collectors Salon to unveil a commissioned piece from Fabiola Menchelli for Tequila Don Julio 1942.

Fabiola Menchelli’s work investigates the limits of photography through the language of abstraction. For this commission a bottle of Don Julio 1942 was used to create a photogram, that is, a photographic image obtained without the use of a camera. This is obtained by placing the object on a photosensitive surface – for example, a film or photographic paper – and then exposing it to direct light in the darkroom.

The work uses the photographic medium to represent the bottle of Don Julio 1942 and insinuate it in a subtle way by making the inside of the bottle visible like an X-ray, thus causing the inversion of the image involved in the photographic process. Using light as raw material, the work explores the essence of photography and uses creative processes to demonstrate the materiality of an image and explore photography as a poetic space.